The original name of the business was “Target 850” but our logo has inspired them to change their business name. The logo symbolizes the Omega with the goal of a 850 score within. We choose the omega to symbolize that in their company the clients are the Alphas and they are the Omegas. They put the customers before themselves. The colors used were light purple and shades of white, as purple symbolizes ambition which they have in over 15+ years in the industry and white as a symbol of perfection because of their history of being perfect at what they do.